The official blog of Stathis Kassios for Business, Media, Economics & Arts

Why should I get a trademark registration? You can sell products or offer services in the EU without having a registered trademark. So you might ask, why should I register my trademark? There are several reasons why registering your trademark is a good idea. Rights Throughout the EU. By obtaining a EU registration of your trademark, you can have more confidence that you have rights to use your mark throughout the entire European Union, without worrying that your trademark rights will be limited because of someone else’s activities (because of that person’s legal rights in a trademark.). It is also wise to research whether someone else is already using a mark similar to yours by doing a comprehensive trademark availability search before applying to register your trademark. Working with Your Distributors If you plan to work with re-sellers or distributors to sell your products or services, having a trademark registration lets you control your own brand. Many times, a re-s...

Hellene.gr has announced a new strategic partnership: ” We are glad to announce our new business partner & distributor in Sweden and Scandinavia, MED.Style! ” – Stathis Kassios (Hellene Co-founder) Read more here:  http://hellene.gr/news/hellene-gr-in-scandinavia-with-med-style/

According to Forbes among the top 10 cities around the world to launch your startup business is Sofia, Bulgaria. Behind the blare of Berlin, Beijing, Moscow and London, the Bulgarian start-up scene is set to become a center for seed investment and start-ups in South East Europe. A Bulgarian limited liability company can be incorporated within one week, with a minimum of one shareholder and one director, who can be of any nationality and place of residence. Conveniently, the minimum paid up share capital is only €1 and there is an option for a Client not to travel to complete Bulgaria business setup. Registering a business in Bulgaria enables Clients to minimize tax because: 1. Bulgaria’s corporate tax rate is a flat 10% on global profits, the second lowest in the EU. See the global corporate tax page for more details on corporate tax rates in Europe. 2. Withholding tax on interest payments is low at i) 5% within the European Economic Area and ii) 10% to all other countries unless re...

Dear readers, Time flies. It's this time of the year again that I would like to share with you my predictions & trends for 2016. - The sharing economy platforms like Uber, Airbnb, Lyft, etc. are not only disrupting current business models, they are also creating jobs and generating income for unemployed or even low paid people. These platforms establish a new type of professional life away from the norms of current & old labor laws and traditional employment. See this research for referenece:  http://mercatus.org/publication/evaluating-growth-1099-workforce - Internet of Things : we hear & read more and more about the Internet of Things (IoT) and how our lifes will be transformed hopefully for the better. All electronic devices that we use daily will be connected to each other and with the world wide web, collecting and exchanging huge amounts of data that have to make sense and offer practical advantages. The IoT is predicted to have a $13 trillion impact o...

The current problems of the Greek government are directly related to decreasing public expenditures through imposing more and more taxes upon its citizens and domestic economy. Under constant pressure from EU's bureaucrats in order for Greece to receive a new round of loans and re-capitalize its banks, the limited time left to find alternative sources for tax revenues, create a hostile environment for the private sector and the real economy.  Imbalances in the government's budget, negatively distort the real economy. Companies remain non-competitive because of the amount of taxes they have to pay and because they can not be financed in a healthy way anymore.  Even if a myopic political party achieves to present a significant decrease in the government's deficit, it can irreversibly hurt thousands of small and medium size businesses, further increase unemployment and establish a new problematic status quo for the employer (more taxes and insurance contributions) ...

Sound Ventures, Ashton Kutcher & Guy Oseary’s VC firm announce investment in world’s #1 local transit app - https://blog.websummit.net/sound-ventures-ashton-kutcher-guy-osearys-vc-firm-announce-investment-in-worlds-1-local-transit-app/ I’m an iOS developer, and there are two main reasons I’m giving up my Apple Watch -  http://qz.com/533215/why-im-giving-up-my-apple-watch/ Premium Organic Greek Food Products from selective producers. Discover an ancient culture of wellbeing!  -   http://hellene.gr/product/ella/ 10 Most Important Functions of WordPress SEO by Yoast - http://www.wpexplorer.com/wordpress-seo-yoast-functions/ Professional Diploma Digital & Social Media - http://digitaldiploma.knowcrunch.com/ Hellene.gr Newsletter - http://us8.campaign-archive2.com/?u=5a01bbe49a6942d83ae8637b4&id=d8b4dd812e A free report by Cisco on Cybersecurity latest trends & issues  - http://www.cisco.com/cisco/web/UK/offers/lp/2015-midyear-se...

Like a Virgin: Secrets They Won't Teach You at Business School Link: http://www.amazon.com/Like-Virgin-Secrets-Business-School/dp/1591845688 La Chine à l'aube du XXIe siècle : Le retour d'une puissance ? Link: http://www.amazon.co.uk/Chine-laube-XXIe-si%C3%A8cle-puissance/dp/2747580245/ref=sr_1_4?s=books&ie=UTF8&qid=1441960486&sr=1-4&keywords=stephanie+bessiere The New Digital Age: Reshaping the Future of People, Nations and Business Link: http://www.amazon.com/New-Digital-Age-Reshaping-Paperback/dp/B00FDVSJ2C/ref=sr_1_2?s=books&ie=UTF8&qid=1441961008&sr=1-2&keywords=the+new+digital+age The Everything Store: Jeff Bezos and the Age of Amazon Link: http://www.amazon.com/The-Everything-Store-Bezos-Amazon/dp/0316219266