The official blog of Stathis Kassios for Business, Media, Economics & Arts

Been some time since last entry but hey, we managed to provide you with the best business links for your summer pleasure. Read (se*) on the beach! The effect of cyberwars in the global economy http://www.darkreading.com/cloud/catastrophic-cloud-attack-costs-would-rival-that-of-hurricane-damages/d/d-id/1329398 Ecommerce trends http://www.netimperative.com/2017/07/ecommerce-trends-many-faces-connected-customer/ India’s online fashion market is estimated to touch $12-14 billion by 2020 on the back of smartphone penetration, better logistics infrastructure and evolved shoppers http://www.livemint.com/Companies/jZANIJZtdXHpMo2rP2XOxJ/Pernias-PopUp-Shop-in-talks-for-first-funding-round.html How global markets would react to a nuclear war? http://marginalrevolution.com/marginalrevolution/2017/08/can-short-apocalypse.html Moovit Gets Travelers with Restricted Mobility the Most Comprehensive Wheelchair Access Routes http://www.masstransitmag.com/press_release/12356433/moov...

The Economist: What history might tell us about AI:   https://soundcloud.com/theeconomist/babbage-what-history-might-tell-us-about-ai EVOO Virgilliant @ Hellene.gr:   http://hellene.gr/product/virgilliant/ Cloud Office for small business owners in Greece:  https://sevdesk.gr/ The End of the Euro?:  http://stathiskassios.blogspot.gr/2016/06/the-end-of-euro.html A plan to revitalize Greece:  https://hbr.org/2014/06/a-plan-to-revitalize-greece/ Web Design Studio Beautiful Pixels (use discount code ”BeautifulPixels2016”):  http://www.beautifulpixels.gr/ moovit newsletter May 2016:   http://us3.campaign-archive2.com/?u=c24727311fc31f651cff01770&id=949d7530a7 The story of Noowit: http://stathiskassios.blogspot.gr/2016/05/interview-with-nikolaos-nanas-co.html ebay launched virtual reality department store in Australia:  http://www.businessinsider.com/ebay-launches-virtual-reality-department-store-in-australia-2016-5?&platform=b...

SK - Please introduce yourself and update us on your latest endeavors. YD - My name is Yiannis Deliyiannis, I am 42 years old and I hold a BA on Engineering & Management and an MBA. My professional career, focused mainly on business process consulting and Internal Audit, took a twist two years ago when I decided to embark on an entrepreneurship journey with tradeNOW – an online barter marketplace . Together with 3 friends, we decided to build an online marketplace where consumers and companies can trade goods, services and real-estate. www.tradenow.gr  was launched on 9 th of January 2013 and one year later has more than 17.000 members and 300 companies – mainly in Greece. We are currently raising funds to expand our operations into Europe. Meanwhile, on February we will attend a 3-week acceleration program in Silicon Valley, exploring the opportunity to establish a US – focused barter platform. SK - Your personal opinion about the Greek start-up ecosystem. W...

Behind The Front Page - A Candid Look At How The News Is Made, by David S. Broder (winner of the Pulitzer Prize)  Link & reviews:  http://www.amazon.com/Behind-Front-Page-David-Broder/dp/0743205502/ref=sr_1_1?ie=UTF8&qid=1375433769&sr=8-1&keywords=behind+the+front+page     Web Analytics 2.0 The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik Link & reviews:  http://www.amazon.com/dp/0470529393/?tag=occsrazbyavik-20/    Schrodinger's Cat Trilogy by Robert Anton Wilson Link & reviews:  http://www.amazon.com/Schrodingers-Trilogy-Robert-Anton-Wilson/dp/0440500702/ref=sr_1_1?ie=UTF8&qid=1375434829&sr=8-1&keywords=schrodinger%27s+cat   Enjoy summer! SK  

It has been a well known marketing story. Where to spend most? Commercial companies have been shrinking their marketing budgets, choosing measurable/quantified results instead, for their money spent on advertisements. Latest news on UK announced that online ads have surpassed TV ads for the first time. Actual figures were 27% and 26% respectively. These are strong signals for the troubled advertising industry & the various digital firms that want to achieve a sustainable living out of their display or search ads. Use your marketing budget wisely. Check out the full article here (Google translate for non-Greek speakers): http://www.kathimerini.gr/4dcgi/_w_articles_kathremote_1_05/10/2011_409454