The downward spiral
Good to be back after a short "blog break"! By using the title "The downward spiral" I am not directly referring to Nine Inch Nails monumental album back in 1994, but I find this album's concept - based on a suicidal man descending to destruction - highly correlated with the theory about a media firm's inherent risk. As has been said before, companies producing media content like books, music, audio & multimedia recordings in general, face a great amount of uncertainty as regard to the demand their products or services will spur. Their investment faces great risk & uncertainty too. When a manager decides on a firm's available budget plan, he should also consider other alternative business plans which could return significant revenues. He should also estimate a possible outcome, as regard to the expectations of the company's capital investors. Managers should flow with the changing pace of technologies which affect the use of communicatio