The official blog of Stathis Kassios for Business, Media, Economics & Arts

Mesonista - Fashion PR Agency based in New York. Contact me if you are a designer and looking to expand your brand in the US market Crowdsourcing is Just the Ticket to Exponentially Grow Your Business Douglas Coupland: 'The nine to five is barbaric' eBay entering the Greek market to help small producers export globally 10 Things You Need to Learn From Apple's Marketing Urban productivity facts in the developing world Analysts Predict the YouTube Advertiser Boycott Will Cost Google $750 Million The largest internet company in 2030? This prediction will probably surprise you Top apps for travelling on a budget - including Moovit! Corporate tax in Bulgaria - contact me for an introduction to Innovires

Here's a nice article I read on The New Yorker today about Steven Spielberg's first steps as a director. The author of the article discusses the freedom & wide variety of media tools which new & independent creators have access to these days in comparison to the past when a very limited set of resources existed to make your own film, and limited channels of distribution too (no Youtube, Vimeo for self promotion back then). http://www.newyorker.com/online/blogs/movies/2012/03/steven-spielbergs-counterlife.html What I also got for you is... A techno remix of Nightfall's track ''Astronomica'' by Christian Cambas!

Taking a closer look in the features of the innovative site ''Youtube'', we will soon notice that some videos have millions of views & some have very few. In accordance to this, some artists in ''Youtube'' have millions of views & some artists have just a couple of thousand. I believe that this kind of statistics should ring an alarming bell in the mind of music business managers, in order for them to consider & explore the marketing possibilities when choosing a strong brand - band - and placing it in similar sites that promise infinite exposure. This could be easily done by exclusively adding a new video track of the upcoming release of a well known artist that will attract millions of viewers. Another suggestion would be to place a video & enhance ads and links directing to sites where people can purchase the album. Innovative sites like Youtube create strong network externalities , something which means that YouTube is a non - stop...