The official blog of Stathis Kassios for Business, Media, Economics & Arts

Hello friends, find below some of the stuff I have been reading lately. Your comments are welcome. Bitcoin is evolving, national brands are turning into global brands, traditional marketing is already dead. Don't forget to register your Trademark for business operations across EU. Last but not least, data is the new oil...+free widget for your website +social media creating attention deficits Lets get this straight, Bitcoin is an experiment in self-organizing collective intelligence The world’s most valuable brands in 2017 The traditional marketing funnel no longer exists - It has been replaced by 3S Why you should get a trademark registration to operate in the EU market. Contact me (skassios@gmail.com) for an introduction to Innovires legal office. Data is giving rise to a new economy Free Moovit Widget so your customers navigate smoothly to your office The Age of Notifications and Attention-Deficits  

Why should I get a trademark registration? You can sell products or offer services in the EU without having a registered trademark. So you might ask, why should I register my trademark? There are several reasons why registering your trademark is a good idea. Rights Throughout the EU. By obtaining a EU registration of your trademark, you can have more confidence that you have rights to use your mark throughout the entire European Union, without worrying that your trademark rights will be limited because of someone else’s activities (because of that person’s legal rights in a trademark.). It is also wise to research whether someone else is already using a mark similar to yours by doing a comprehensive trademark availability search before applying to register your trademark. Working with Your Distributors If you plan to work with re-sellers or distributors to sell your products or services, having a trademark registration lets you control your own brand. Many times, a re-s...