Distribution games part II
In a previous post I had analysed the troubled logistics chain between the distributors of media content & media companies producing the content on the other edge of the spectrum. These problems constitute a harsh reality in the digital world as well. The difference is that media distributors online are evolving in a - catch me if you can - pace that media companies find difficult to adapt or follow. This means altering the latter's business models all the time. The intellectual property of the media companies is the question & the dilemma here. How do online distributors handle media content? In what extent do distributors have the right to exploit media content as they see fit without asking legal permission from the producers, everytime a new distribution model appears? These questions have existed before in the physical markets but the Internet is the new ''boxing'' arena where the aforementioned players fight hard or prepare for new rounds of boxin...