The official blog of Stathis Kassios for Business, Media, Economics & Arts

Some of you probably remember an older post of mine where I wrote about online ads surpassing TV ads in UK for the first time ( http://stathiskassios.blogspot.com/2011/10/advertise-online.html ). I'm not trying to sound prophetic but take a minute to read about the situation and forecasts about  the ad industry in US right now. Online ads have surpassed print ads for the first time ( http://mashable.com/2012/01/19/online-advertising-surpasses-print-2012/ ). No wonder how the ad future will look like...

Taking a closer look in the features of the innovative site ''Youtube'', we will soon notice that some videos have millions of views & some have very few. In accordance to this, some artists in ''Youtube'' have millions of views & some artists have just a couple of thousand. I believe that this kind of statistics should ring an alarming bell in the mind of music business managers, in order for them to consider & explore the marketing possibilities when choosing a strong brand - band - and placing it in similar sites that promise infinite exposure. This could be easily done by exclusively adding a new video track of the upcoming release of a well known artist that will attract millions of viewers. Another suggestion would be to place a video & enhance ads and links directing to sites where people can purchase the album. Innovative sites like Youtube create strong network externalities , something which means that YouTube is a non - stop...