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Interview with Bruce Bixler

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Please introduce yourself to the readers of this blog and update us on your latest business endeavors Hi Stathis, My name is Bruce Bixler, seven years ago I lost my job. Everyone told me to get on LinkedIn. I got on LinkedIn and nothing happened. Went to several LinkedIn workshops and the only thing the speakers told us was how to set up a profile. I wanted to know HOW to use it. So I started doing my own presentations to show others how to use LinkedIn. I did land a job but kept on learning everything I could about LinkedIn. I started to get paid for my presentations and workshop. Now that I'm at retirement age I want to transition into doing LinkedIn full time and quit my regular retail job. Why have you focused specifically on Linkedin compared to other social media platforms available? I focused on LinkedIn because it was the most professional digital platform and it intrigued me the most. LinkedIn does not broadcast all it's changes so you have to either find it ...

Music Business & the Boston Matrix

The matrix created by the Boston Consulting Group, visualizes the product/ service cycle of a company in a vertical & horizontal axis divided in four quadrants. I came up with the morning impulse about relating this to the current state of the major music corporations around the world. It is already known that these firms have been running into harsh financial problems due to the fact that technological advancements & the digital age are turning everything " upside down ", forcing them to restructure their whole industrial organization. The latter established them profitable, viable & sustainable over the past years. K(n)ow what? Now I am wondering if these firms experience hard times because they are running short in (short term) cash flows or because of (long term) failed capitalized assets (artists) or assets that don't work anymore due to massive changes in the industry. This signifies an overly poor negative cash flow portfolio, threatening the...