Social Analytics by IMC Technologies (Greece) - a short interview

1. Please introduce your company, IMC Technologies, to the readers of our blog & update us on your latest endeavors.

Modern organizations, regardless of their size or function, want to engage their members / customers / citizens / employees (who are the most valuable assets) in an online collaboration and participation process to receive feedback, insights, opinions, ideas, to discover emerging trends and opportunities or identify threats, to inform and build awareness, to reach consensus, to solve problems, to build relationships, to promote goals, and most of all to make generate new revenue streams.

IMC Technologies flagship products are eDialogos, publishAIR and Knowledge Accelerator with which IMC develops a leadership positioning in the markets of social business software and social analytics.
IMC offers their tools in various commercial models ranging from full custom solutions and professional services for large customers and governments, on to cloud based Software as a Service solutions with global scalability.

IMC produces innovation. We have invested heavily in research for the last 7 years, targeting the global internet market  while developing a leadership positioning in the greek market. Our various publications, patents and our market position are all clear indicators of this path.
Over the years of IMC's existence, we have consistently grown the organization with high value professionals, across disciplines, into a fully integrated and efficient scientific and commercially successful team of around 35 people, with a focus on customer success having served more than 150 customers

2. How do you see the current business ecosystem in Greece (online/offline)? How willing are the established firms to enhance new technologies in their business tactics in order to grow & engage with their customers or users base, quantitatively measure & understand their needs, thus to serve them better?

Greece is more like an emerging Market for the software segment we work on. Usually in these cases first moving technology like ours is not an advantage and it's only after some years that the new technology models become applicable . Nevertheless we have two very strong advantages speaking on behalf of all Greek technologists. The first is that we have a growing community of startup companies with real innovation and second there is a big number of global brands active in the Greek language and Market that are ready to experiment on innovative technology produced by Greek techies. This means there is fertile soil for creating a number of pilot projects that would be very difficult to implement in the USA or Germany and the UK. Needless to say that the overall economic climate is disappointing  but to rephrase a quote from one of my favourite books, ''squeezing a profit from social change, is the rule rather than the exception in days like ours'' ( the book is Pere Goriot).

3. Various companies will have to adapt to a constant technological Darwinism, pushed by the rapid pace of information, knowledge, due to continuous technological innovations. Who do you think will survive in the long run?

The fast and the furious :). In technology, "too big to fail" doesn't work and development teams must be fast and flexible. Technology is volatile and risky but usually if you observe the succesful examples of our industries, the following will be in common:
Strong investment in research & innovation, short time to Market, and the trial & error approach .

4. You can close this discussion the way you see fit:

And one more thing... I strongly believe that data is the new oil!

Panos Georgolios, CEO @ IMC Technologies
Alex Tamvakis, CTO @ IMC Technologies

Thank you for your time & answers! - Stathis Kassios


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