1. Hello Alexandros! Please introduce yourself to the readers of this blog and update us on your latest endeavors.
My name is Alexandros Fatsis also known as Social Media Coach. Working in the e-commerce sector for several years, I soon realized that the only viable method to promote companies’ products and services was through digital marketing. This means Social Media marketing of course, but also, search engine optimization as well as pay per click.
Through endless trial and error, and by reading everything I could get my hands on the subject in addition to delving into peculiar and little known forums, I learned what works and what doesn’t. I also found out about small but important tricks that could give you an edge to this business.
Being one of the first people in Greece to have an Internet connection (from around 1994) and dealing with computers and web sites since childhood helped me significantly, giving me an early head-start and familiarity with the subject.
2. It is easy to perceive that various Greek firms have started investing heavily in social media or social media campaigns to marketise their products or services correctly. Does it take a significant amount of time & effort for digital marketers nowadays in order to convince these companies and their managers, on the delicate fruits & power of social media? Do they seem eager to listen and adapt to the changing laws/mindset of digital marketing?
Unfortunately, the majority of Greek companies still considers digital marketing not as something essential but just as a “nice to have”. Of course there are several exceptions, but these are mostly in the e-commerce sector.
However, even such firms often appear to not realize neither the power, nor the special characteristics of relationship marketing. They consider social media just as a free channel for broadcasting their message to everybody they can, and thus generate insignificant results.
On the other hand, I must admit that even at a slow pace this way of thinking is starting to change. Some marketers are starting to understand the potential of new media and are more willing to invest on it, and more importantly, adapt to this marketing paradigm shift.
3. Social media vs. technological Darwinism. The ones who won’t adapt will fall behind? What is the next big thing in social media?
The next big thing in social media is, of course, Google+. Not by itself though. In the next two or three years Google Glasses will make mobile phones and tablets more or less obsolete. So initially we will see very important changes to anything related to mobile technology.
A great part of Google Glasses’ functionality will be based on Google+ and vice versa. Thus I believe these two Google products will be significantly integrated and will not only change social media marketing but also everything related to mobile marketing.
4. Please close this discussion the way you see fit. What is your long term goal as the Social Media Coach? Thank you for your time!
As technology always changes, digital marketing changes with it. I believe that search engine, social media and mobile marketing will eventually become one. Even though Google Glass will be a game changer as I already mentioned, my long term goal is to grow my company making it flexible and strong enough to tame this new beast that is about to emerge.
You can connect with the Social Media Coach through the following links:
Free e-books: http://www.socialmediacoach.gr/social-media-coach/e-books.html
Official site: http://www.socialmediacoach.gr/