Αναρτήσεις

Προβολή αναρτήσεων από Νοέμβριος, 2009

ITube, Youtube, HeTube, SheTube, etc.

Taking a closer look in the features of the innovative site ''Youtube'', we will soon notice that some videos have millions of views & some have very few. In accordance to this, some artists in ''Youtube'' have millions of views & some artists have just a couple of thousand. I believe that this kind of statistics should ring an alarming bell in the mind of music business managers, in order for them to consider & explore the marketing possibilities when choosing a strong brand - band - and placing it in similar sites that promise infinite exposure. This could be easily done by exclusively adding a new video track of the upcoming release of a well known artist that will attract millions of viewers. Another suggestion would be to place a video & enhance ads and links directing to sites where people can purchase the album.

Innovative sites like Youtube create strong network externalities, something which means that YouTube is a non - stop gro…