Αναρτήσεις

Προβολή αναρτήσεων από Αύγουστος, 2010

Distribution Games

When music labels search for trustworthy distributors in various countries, aspects of  negotiation theories  swirl around my mind. Think about this example for a minute. Major music label by the name X happens not to be that satisfied by cooperating with their main distributor - label Y - in Brazil. After years of ups and downs in retail sales by the label Y in distributing X's business & products across many music customers, troubled economic times disrupt the natural flow of sales revenues to label X. How much valuable time, it will take for label X to search (search costs), find, consider, contact & negotiate their enormous artist catalogue, and eventually trust a new business partner? New titles or scheduled releases will have to be postponed. This major event has occured quite a lot of times with independent labels desperately searching for new distributors. Should label X stick to its weak partner's future recovery plans, hope that the bad climate will van