Myspace revisited - social media wars
Don't forget that Myspace is an online platform featuring millions of tracks from indie & mainsteam artists. Therefore, its owners have persisted that this rich Intellectual Property has to be diffused upon the masses (old & present users) with innovative new design & functionalities.
“The Internet just became boring,” COO Chris said to a panel of journalists. ''There was nothing fun anymore … I want to make it fun to use MySpace.”
Other managers reported that the new Myspace is now a new product. The new design sparks emotion for the fans, the artists, its users overall. The new Myspace is also a bet & a challenge for web developers as it reinforces meaning, navigation, search capabilities.
Users can enjoy new personalization features too that seem to consist a different language that needs to be learned in order to fully master Myspace. I should mention that they also changed ''Like'' to ''Connect''. They have designed the whole platform so that users ''connect'' with everything featured.
Myspace, Spotify, Pandora, Vevo, Facebook, Youtube...who is winning & who is left behind?