Myspace revisited - social media wars
There was a recent buzz & presentation over online media for the new Myspace design & functionality. Now this is no news. Myspace is struggling to regain its dominant (?) position it once enjoyed (back in 2003). This time though, web journalists are reporting something good back. Something very promising & versatile. Don't forget that Myspace is an online platform featuring millions of tracks from indie & mainsteam artists. Therefore, its owners have persisted that this rich Intellectual Property has to be diffused upon the masses (old & present users) with innovative new design & functionalities. “ The Internet just became boring ,” COO Chris said to a panel of journalists. '' There was nothing fun anymore … I want to make it fun to use MySpace .” Other managers reported that the new Myspace is now a new product. The new design sparks emotion for the fans, the artists, its users overall. The new Myspace is also a bet & a challenge for we...