New social media

“New media is a matter of digital Darwinism affecting any and all forms of marketing and service. In the world of democratized influence, businesses must endure a perpetual survival of the fittest. Engage or die!” - Brian Solis 

I am not sure that the slogan ''Engage or Die'' is Darwinian though. It's very easy to misinterpret the Darwinian theory of evolution or misuse it as a methodological tool for our subjective explanations of the dominant online technological ecosystem. The ones not adapting to new social media won't necessarily "die"...