Stathis Kassios is a long time Music Industry Professional, has Co-founded 3 technology startups, he's rebranding Greece with Zorba The Entrepreneur, business consulting SMEs around the world, blogging, networking & writing about: Entrepreneurship, Cloud Computing, Music Business, Business Strategies, Economics, Intellectual Property, Digital Marketing, Media, Greek Crisis, Singularity, Punk Capitalism, Piracy, Gambling, Silicon Valley, Digital Music Customers - IT'S ALL HERE!
Music shot part II - Aspa Tsaoussis
S.K. - Please introduce yourself and update us on your latest activities!
A.T. - Greetings readers! My name is Aspa Tsaoussi and Ιam a Lecturer of Law in the Faculty of Law, Economic and Political Sciences at the Aristotle University of Thessaloniki. I teach Sociology of Law, Law & Economics and General Sociology in the School of Law of the aforementioned Faculty. I was indoctrinated into the world of music in the colorful and musically vibrant environment of New York City, where I spent my childhood and most of my teen years. My current research focuses on social norms and culture-based differences in social and human capital. When I was younger, I did empirical doctoral research in Sociology of Law at the University of Chicago (from 1994-2000), under the supervision of Nobel Laureate Gary S. Becker. I am very happy to give this interview to Stathis Kassios, who was a student of mine in one of my Sociology classes at the University of Athens years ago. Stathis was very bright and open-minded – and certainly one of the most gifted critical thinkers I ever had the pleasure to teach.
S.K. - People around the world have never enjoyed so many different styles & genres of music before. Do you perceive this as a new social phenomenon, as a bridge towards connecting different cultures, thus the term world music? Internet plays a pivotal role of course.
A.T. - Without a doubt the World Wide Web and online social networks such as Facebook and Twitter have globalized musical genres in ways that were never before possible. Global networks now connect individuals and social groups according to their musical preferences and varying musical experiences. The globalized environment has something for everyone: for the easy listener and the connoisseur, for the amateur and the professional. Global markets allow for an unprecedented boom of what some theorists (e.g. Timothy Taylor 1997) have called “Global Pop”.
S.K. - At the same time, it is easy to observe that people distinguish & tag themselves according to the music they listen to. Different dress codes, different attitudes, different codes of communication, hip - hop, punk music, etc. What do you think is going on? What if people get attached to certain kinds of music according to the social group they want to belong to? Is this some sort of self - inflicted trap (e.g. people's protests in the French suburbs)?
A.T. - This is the flip side of globalization - the fear of different cultural or religious groups that they will lose themselves in an ocean of musical uniformity, perhaps imposed by the music-producing multinationals. This fear incites growing differentiation and may actually lead to a growing emphasis on local or national music (e.g. folk music, national popular music, etc) or even religious music (held to be “sacred”), which are meant to signal resistance towards transnational music trends. We have plenty of historical examples: rap music bloomed in American inner-city ghettos, hip-hop originated in West Africa, and of course punk rock in its glory day in the late 1970s (expressed by bands such as the Ramones in New York City and the Sex Pistols and the Clash in London) became known for its “signature” anti-establishment, subversive lyrics. Goth music is associated with distinctive ways of dressing, behaving and socializing. The 1969 festival at Woodstock, attended by over half a million people, was the culmination of the pacifist “hippies” anti-war movement in the US. The musicone chooses to listen to defines his or her leisure time, and thus to a large extent, his or her lifestyle. It is not surprising that different musical genres have become the flagship for cultural and political movements. But I agree that it can become some kind of self-fulfilling prophecy, if e.g. the cultural values passed on by a family to its children or by a community to its residents must include allegiance to a particular musical genre.
S.K. - Does music unwillingly create different social "classes" and social groups of people? You can pick some personal closing remarks.
A.T. - Music in previous centuries certainly functioned as a mechanism of class distinction. The prime example here is classical music which was identified with “high culture”, whereas a genre such as “rhythm and blues” was deemed as “popular culture”. For example, the taste for Beethoven or Bach was a privilege of the wealthy and later on the upper middle class. Access to opera houses was limited to the few that could afford the ticket, the formal evening wear, and all the other details meant to separate the bourgeois rich from the lower social classes. The children of the poor could never hope to develop a liking for opera music nor ever hope to learn how to play a musical instrument. It was unthinkable and it served to separate the classes in an inexorable vicious circle (here we can compare with Jerzy Grotowski’s concept of a “poor theater”—Grotowski was one of the fathers of contemporary experimental theater, declaring that actors should aim to co-create the event of theater with its spectators).
The rock music “revolution” of the late 1960s and early 1970s erased many of the preexisting class divides. Music started being produced for the masses. This need to open music to wider audiences changed the core philosophy and the goals of music engineering and production. With the advancements in technology of the past 15 years (free online music sharing, Napster, YouTube, podcasting, etc), new conflicts have arisen stemming from the divergence of interests of three different groups: creators, the music industry and the consumers (see McCourt and Burkhart 2003). At the same time, new categories of active listeners have emerged, e.g. the culture of mobile listeners that has developed around the iPod. Finally, the Internet has enabled the formation of virtual communities that have grown through online music collecting and trading (Peter Nieckarz 2005).
My personal sense and at the same time hope is that music in coming generations will continue to serve as a binding force rather than a dividing line. Music unites, appeases and exalts. In the words of Billy Joel: "Music in itself is healing. It's an explosive expression of humanity.” Thank you for your time & for sharing this music "shot" with the readers of my blog Aspa!
Hosting another article for the digital transformation and the 4th Industrial Revolution, by Marina Alamanou (regional partner at FasterCapital) who gave us permission to publish in our blog space.
''During my first month as a regional partner for the FasterCapital incubator, the most common question I have received from Greek founders around Europe has been the following: “Since FC is based in Dubai how can they help me while I am based in Europe”? While my answer is that “FC is a virtual incubator”, I find myself explaining to them what it means to belong to a “virtual community living in the cloud”! Essentially a community of digital associations, interconnections and new emerging associations of people and businesses all distributed globally and crossing straight through traditional geographical, cultural and political boundaries. So, enter the 4th industrial revolution, an era that is going to be characterized by a fusion of technologies blurring the lines between the phys…
Please introduce yourself to the readers of this blog and update us on your latest ventures.
My name is Sergali, I am originally from Kazakhstan, educated in the USA, and now living in Switzerland. My career brought to many different industries such as private equity, agricultural and construction equipment, all vertical chain of oil & gas businesses, and accumulating many social contacts through work and travel I decided to start a few social initiatives that would let me share interesting things among the people that I know and offer them a platform to network with each other at a cardinally new high-quality level. That's when I started my two latest ventures - I'm the Founder & Curator of TEDxLugano conference and the Founder & Owner of Swiss Social networking club.
The goal and purpose of Greek Social Network Club and introduction to the wider global organization? Greek Social is one of the daughter projects of Swiss Social (that became quite viral and successful…
This is what I call creative marketing. Google did it again!
Find below some interesting articles served from yours truly for the relaxing time-intervals between family dinners during Christmas:
Digital Streaming Platforms (Netflix) vs. Hollywood - read here
''Mr. Stuber’s operation is set up to supply 55 original films a year, including some with budgets as high as $200 million. Add in documentaries and animated movies, handled by other divisions, and the number of annual Netflix film releases climbs to about 90. To compare, Universal, one of Hollywood’s most prolific traditional studios, releases roughly 30 movies a year.''
#Fintech rises in Europe - read here ''Revolut claims to have attracted 3 million users so far by offering cryptocurrency trading and money transfers at the interbank exchange rate. It also stated that it’s been opening 8,000 to 10,000 accounts daily over the last 12 months while reaching $4 billion per month in transaction volume. The startup…