Advertise online!
It has been a well known marketing story. Where to spend most? Commercial companies have been shrinking their marketing budgets, choosing measurable/quantified results instead, for their money spent on advertisements.
Latest news on UK announced that online ads have surpassed TV ads for the first time. Actual figures were 27% and 26% respectively.
These are strong signals for the troubled advertising industry & the various digital firms that want to achieve a sustainable living out of their display or search ads.
Use your marketing budget wisely.
Check out the full article here (Google translate for non-Greek speakers):
http://www.kathimerini.gr/4dcgi/_w_articles_kathremote_1_05/10/2011_409454
Latest news on UK announced that online ads have surpassed TV ads for the first time. Actual figures were 27% and 26% respectively.
These are strong signals for the troubled advertising industry & the various digital firms that want to achieve a sustainable living out of their display or search ads.
Use your marketing budget wisely.
Check out the full article here (Google translate for non-Greek speakers):
http://www.kathimerini.gr/4dcgi/_w_articles_kathremote_1_05/10/2011_409454
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