It has been a well known marketing story. Where to spend most? Commercial companies have been shrinking their marketing budgets choosing measurable results instead for their money spent on advertisements.
Latest news on UK announced that online ads have surpassed TV ads for the first time. Actual figures were 27% and 26% respectively.
These are strong signals for the troubled advertising industry and the various digital firms that want to achieve a sustainable living out of their display or search ads.
Use your marketing budget wisely.
Check out the full article here (Google translate for non-Greek speakers):
http://www.kathimerini.gr/4dcgi/_w_articles_kathremote_1_05/10/2011_409454
Latest news on UK announced that online ads have surpassed TV ads for the first time. Actual figures were 27% and 26% respectively.
These are strong signals for the troubled advertising industry and the various digital firms that want to achieve a sustainable living out of their display or search ads.
Use your marketing budget wisely.
Check out the full article here (Google translate for non-Greek speakers):
http://www.kathimerini.gr/4dcgi/_w_articles_kathremote_1_05/10/2011_409454
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