My personal tips & predictions for 2015
Dear readers, These are my personal tips & predictions for 2015: - Change will be inevitable in every company and organization independent of its size. If you do not enhance a culture of change, your company will not survive. Formulate a Change Strategy and closely monitor changing consumer behaviors, new and emerging business models, increasing competition. - The experience of your brand should be communicated in a coherent way both online and offline. - Customers want to enjoy the same quality of information across all your marketing channels and platforms. - All internet users are becoming publishers. - Virtual and augmented reality, will change our perception for brands, products, services, communication and the way we interact with each other. - Storytelling will be embraced by digital marketers in order to grasp targeted audiences. - Media companies will be hot for producing niche content and monetizing it. - Mobile analytics will help you u...